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    • Custom watch faces for races and running clubs

    We make branded Garmin watch faces for marathons, trail races and corporate running clubs. The organizer pays one fixed fee, and every runner downloads the watch face for free. Race plans start at CNY 3,800, and the watch face is live in the Connect IQ Store in 14 working days.

    • Race experience: a countdown keeps runners company while they train, and after the race the watch face changes to a finisher edition. A digital keepsake has no production or shipping cost.
    • Brand and sponsor exposure: runners look at their wrist dozens of times a day, and your race and sponsor logos are there each time.
    • No distribution barrier: no unlock codes. Put one link in the registration notice or on your social channel and runners can install it.
    • Full features: all the usual activity data stays on the watch face, so runners keep using it long after race day.

    Who it is for

    ClientTypical sizeMain needTypical use
    Small and mid-size marathons and half marathons2,000–15,000 runnersRunner experience, sponsor returnPre-race countdown, finisher keepsake
    Trail, mountain and night races500–5,000 runnersRace brand, returning runnersTraining, finisher keepsake, next-edition teaser
    Corporate running clubs, wellness challenges50–1,000 peopleEmployee care, employer brandCompany running club, annual wellness event

    If your race already has an official Garmin watch face, or another watch brand is a title sponsor or sponsor, we will tell you in the first conversation that we are not the right fit.

    What you get

    Each custom watch face is a complete activity watch face with your race or company logo as the main visual. Runners download it for free, without an unlock code.

    Standard features

    • Race or company logo, with colors from your brand palette
    • Time and date, with an optional Chinese lunar calendar
    • Heart rate, steps, battery, Body Battery and other common data (depending on the device)
    • Runners can select their own data fields in the settings

    Optional features

    • Race countdown: the number of days until race day
    • Race slogan or company tagline
    • Finisher mode: after the race, the watch face changes to the finisher design
    • Sponsor logo slots

    Supported devices: Garmin watches with Connect IQ API 3.2 or later, including the Forerunner, fēnix, Venu, vívoactive, epix and Instinct series. We optimize separately for MIP and AMOLED screens, and each engagement includes the full device list.

    Engagement models

    The organizer always pays a fixed fee. The watch face is public in the store and free to download. Sponsor slots can offset the fee.

    ModelWho paysHow runners get itFits
    A. Race watch faceRace organizer or operatorRegistration notice, social channel, QR code in the race pack — free downloadMarathons, half marathons, trail races
    B. Running club / corporate watch faceRunning club, company admin or employee-care budgetDownload link in a group or internal noticeCorporate running clubs, wellness challenges
    C. Sponsor slotRace sponsor—Used with A to offset the organizer's fee

    Next-edition renewal: for the next edition of the same race, we only refresh the date, key visual and sponsors at the refresh price. You can use the same watch face year after year.

    Pricing

    Race plans have three tiers by field size. Running club and corporate plans start at CNY 6,800. The watch face is always free for runners.

    PlanPrice (CNY)Field sizeDesignsFeaturesRevision rounds
    Race — Small3,800Under 3,0001Countdown + finisher mode2
    Race — Standard6,8003,000–15,0001, light and darkAll optional features3
    Race — LargeFrom 12,800Over 15,0002All, plus rotating sponsors3
    Running club / CorporateFrom 6,800Any2, to your brand guidelinesAll optional features3

    Add-ons

    ItemPrice (CNY)
    Next-edition refresh (date, key visual, sponsors)1,500 per refresh
    Sponsor logo slot3,000 per sponsor per edition, offsets the main plan fee
    Additional design1,200 per design
    Additional revision round500 per round
    Rush delivery (live in 7 working days)Main plan price +30%

    Prices exclude tax. Payment is 50% on signing and 50% after the watch face is live and accepted. Clients outside China can ask for a USD quote.

    Delivery and timeline

    The standard time from signing to a live watch face is 14 working days. Start at least 45 days before race day, so the countdown runs with runners for more than a month of training.

    1. Requirements (days 1–2): you supply a vector logo, brand colors, race date, sponsor logos and a usage authorization letter.
    2. First design (days 3–5): we deliver watch face mockups with MIP and AMOLED previews.
    3. Revisions and sign-off (days 6–8): revisions within the rounds in your plan; you confirm the final design in writing.
    4. Development and testing (days 9–11): we test on the simulator and on real devices for the main models, and give you a beta to wear.
    5. Release and promotion (days 12–14): the watch face goes live in the Connect IQ Store. You receive the download link, a QR code, installation guide images and promotional copy.
    6. Post-race switch (race day): the watch face changes to finisher mode automatically. We fix device compatibility problems free of charge for 90 days after release.

    Authorization and rights

    Your logo stays yours; the watch face program stays ours. You must show that you have the right to authorize use of the logo.

    • Logo authorization: the race organizer or operator, running club or company signs an authorization letter that lets us use its name and logo in this watch face and its promotion, and confirms that it holds the rights.
    • Sponsor logos: each sponsor authorizes separately, or the organizer confirms that it has the sponsors' authorization.
    • Ownership: rights to your logo stay with you. The watch face program, templates and design system stay with us. We do not give your final custom design to other clients.
    • Case studies: unless you object in writing, we can show the work as a case study.
    • Publishing and removal: the watch face is published under our developer account MatrixCode, and it can show developer information and links to our other watch faces. When the engagement ends or you withdraw authorization, new installs stop; runners who already installed it can continue to use it.

    Contact

    Email hi@thematrixcrop.com with the race or club name, race date, expected number of runners and the plan you are interested in. You can also look at the Garmin watch faces we already publish.